Corporate Intro
台酒具備比中華民國還悠久的歷史背景資源，由公賣局獨賣體系一路轉變為國營的企業體，企業文化與精神需要更大更多的活化與鼓舞

Department Service
面對不斷擴大開放的市場經濟，在建國一百年之際，台酒尋求的是改變的決心與變革的壯志。而面對脫鉤時代潮流的CIS、導致品牌識別形象無法一致的商品開發策略、與更待效率的行銷資源運用，是必須深入險處才能填補與改變的挑戰。
透過企業CIS的整頓建議，找出台酒何以能夠成為最能代表臺灣的正當性；透過各事業部產品系列的商品開發與包裝設計方面的建議，試圖讓台酒商品的品牌識別能夠大幅增加亮點；透過精簡、有效、且符合市場趨勢與消費者行為的行銷策略與廣告建議，讓品牌心佔率與市場佔有率不對稱的失衡找到解決之路。
玉山台灣高梁
於本案設計中，橙果設計團隊將原有玉山台灣高梁的瓶身與瓶頸線條做修長化的設計，以讓整體視覺更為簡潔俐落，同時在瓶標部分則以顏色區隔產品的品項與等級，同時保留品牌視覺的一致性，以突顯玉山高梁的台灣身分與釀造工藝故事為主要設計概念。
中國廣州亞運平面廣告設計
台啤在台灣是無人不曉的啤酒領導品牌，也是眾多遊客來寶島旅遊時必嚐鮮的在地口味！
利用此次的台啤的亞運贊助機會，設計專屬的形象稿，於眾多大眾媒體、車箱露出，「台灣味，台灣情」的主題訴求為打開台灣啤酒，仿佛嚐儘台灣寶島的各種美好！
用新鮮濺起的啤酒泡沫中串連起了台啤與寶島的特色與美景，不用過多的文字詮釋即可心領。
台灣啤酒罐系列設計
在邁入2010年的台灣，每個人都在緊追國際化的腳步， 台灣亦是， 為TTL重新點燃新生命、與世界接軌。
改變，台灣。從經典的台啤酒罐開始，延伸台啤酒罐的長久來的波浪條碼，將全系列的酒罐統合，轉化成時尚的台啤圖騰表現。Corporate Intro
TTL boasts a more longstanding history more than that of the Republic of China. From Taiwan Tobacco and Wine Monopoly Bureau to a state-owned enterprise, its corporate culture and spirit require revitalization and inspiration into a grander and more substantial scale.

Department Service
Faced with an ever expanding and liberating market economy, TTL searched for the will and aspiration to make changes and reforms during the ROC Centennial. With TTL’s CIS out of step with the contemporary trend, its product development strategies resulted in inconsistent brand identification and image as well as inefficient utilization of marketing resources. These are the challenges that must be mended and changed through in-depth reform.

Through rectification of the CIS, we suggested TTL to ascertain traits that can support TTL’s position as the most iconic Taiwanese brand. Through product development by various business units and recommendations for packaging design, we strived to enhance TTL’s brand reputation and identity considerably. With succinct, effective marketing and advertising strategies that cater to the market trends and consumer behaviors, we will seek a solution for the unbalanced mind share and market share.

Yushan Kaoliang

DEM Inc.’s design team elongated the original bottle and bottleneck design of the Yushan Kaoliang to make it more succinct and minimalistic visually. At the same time, color-coding is applied to the bottle label in order to differentiate the different items and grades while preserving the visual consistency of the brand. The main design concept is to accentuate the Yushan Kaoliang’s Taiwanese identity and its brewing artisanship.

Guangzhou Asian Games Print Advertisement Design

Taiwan Beer is a leading beer brand in Taiwan, as well as an essential beverage for tourists visiting Formosa.

Capitalizing on the opportunity of Taiwan Beer’s sponsorship of the Guangzhou Asian Games, the exclusive design appeared in various mass media and vehicle advertisements. The main theme of Taiwan Flavor, Taiwan Sentiment seeks the appeal of tasting all wonderful things in Formosa by popping the cap of Taiwan Beer. The refreshing, bubbling foams of the beer are used to connect the characteristics and picturesque sceneries of Taiwan and Formosa; no unnecessary words are needed to interpret and appreciate such sentiment!

Taiwan Beer Can Collection Design

During 2010, people in Taiwan followed the footsteps of internationalization closely, thereby reigniting the flame of life for TTL and connecting the brand to rest of the world. Let us transform Taiwan; starting from the classic Taiwan Beer can, the wavy bar-code motif is extended to integrate the beer cans of the entire collection, transforming them into a fashionable presentation of the Taiwan Beer totem.