Corporate Intro

穎食喝東西集團，深耕中國大陸渠道服務業30年餘年，將“貼心服務”視為企業使命，企業旗下擁有多個不同的品牌與通路門市，擁有豐富的服務經驗。因此，為將企業的服務精神延續，於2012年決定投入餐飲業，期望透過以往累積的經驗在餐飲市場中帶起另一股新氣象。

 

Department Service

市場與趨勢分析

顧問團隊首先，針對台灣目前餐飲市場概況與消費趨勢進行調查分析，找出HDX品牌的發展機會與整體品牌策略的方向。

整體品牌策略

針對台灣／中國的消費者族群進行研究、分析 ，profiling出市場切入點，訂出整體品牌走向與策略。

品牌發想/定位/key message

品牌面，商品面， 行銷面均以「好東西」為精神，來詮釋品牌不同面向的「好」。

品牌價值主張

品牌，給與消費者最純粹的飲食體驗。商品，　運用台灣原生材料製作，讓消費者感受台灣的好滋味。

品牌溝通策略

台灣地區季度行銷溝通策略研擬

中國地區季度行銷溝通策略研擬

台灣區品牌發表媒體波段操作

品牌檢視&分析

品牌門市店點式營運後檢討改善計畫

品牌於中國大陸地區門市拓展計畫Corporate Intro//

HDX Café has engaged in the Chinese service industry for more than three decades with the corporate mission of “thoughtful service”. The firm owns several brands, channels and stores, and it has accumulated a wealth of service experience. Consequently, in order to continue the corporate spirit of service, HDX decided to venture into the hospitality industry in 2012, hoping to introduce new vitality to the hospitality market with the abundance of experience it has accumulated over the years.

 

Department Service//

Market and trend analysis

First of all, the consultant team conducted an analysis of the current market situation and consumption trends in Taiwan in order to ascertain the brand development opportunities for HDX and its overall corporate brand strategy and direction.

 

Overall brand strategy

Secondly, through consumer group studies, analyses and profiling in Taiwan and China, we will ascertain the market entry point in order to formulate the overall marketing and brand strategy.

 

Brand development/positioning/key messaging

For brand and product marketing, the spirit of “good stuff” is highlighted to interpret the brand’s diverse facets of “goodness”.

 

Brand value proposition

The brand offers consumers the purest dining experience, while the products are made using ingrediants sourced in Taiwan to enable the consumers to savor the wonderful Taiwanese flavor.

 

Brand communication strategy

Seasonal marketing communication strategy formulation for the Taiwan region

Seasonal marketing communication strategy formulation for the China region

Brand launch and media strategy in the Taiwan region

 

Brand review & analysis

Brand store operation review & improvement plan

Brand and store expansion plan in the China region