UNISON Developing Co., Ltd. –
brand visual plan and design of EMBRACE Life Park.
Brand naming, LOGO, VI design of park indicators
– Infinite love
– Inherit through embrace
The first embrace was tuned as the sense. The warmth of earth was pinned as design theme. The peace underground was positioned for marketing. Respect by owning was set as the pricing strategy.
VI design of park indicators
Our team used simple lines to merge traditional five elements with infinity. Furthermore, we transform the designed elements into energy for tourists. Through new visual presentation, elements of nature have changed the plants in the park into a sign of halt, to remember in our minds and take away with us.
Design concept – ever circulating
Triangle is an image of stability. It’s also the beginning of circulation of the five elements. Hence, the indicators were set by the basis of 5 elements colors.
Furthermore, it contains an idea of ever circulating and infinite rebirth. With no end or stop, the end of one path is the beginning of another side.