FamilyMart -Event Marketing Figurines & Mascot Design
The first wave of Hao Shen figurines set the record of being redeemed over four million times in Taiwan, which also helped FamilyMart reach a sales revenue record of one billion NTD in a single quarter. By 2007, FamilyMart had already surpassed its competitors and established a milestone in the figurine-redemption trend. CommonWealth Magazine also awarded FamilyMart with the 2007 eMarketer award with the following statistics—over one hundred thousand short-clip views online, over forty thousand mobile app downloads, around four hundred thousand wallpaper downloads via MSN, over four hundred thousand website visits, and over ten thousand new memberships. In addition, the Hao Shen ringtone reached the top of the list in downloads under TaiwanMobile.