COMEBUY – Brand logo redesign, Brand image short film, Brand consultant
Using the most iconic boba or bubble milk tea as COMEBUY’s new visual identity concept. Boba milk tea not only is COMEBUY’s primary product, but also the origin of Taiwan’s hand-shaken tea industry. Using the seven hues of the rainbow for the tapioca to represent the energy, passion, and effect of the new COMEBUY in becoming the leader in Taiwan’s hand-shaken tea market.
Brand Image Short Film (Online and In-store)
We used the utensils needed for the production of a cup of hand-shaken tea as instruments, along with a beatbox performance, to emphasize COMEBUY’s youthful and energetic fervor.