Baodao Glasses–New brand design and strategy consulting
CI Color（PANTONE 669C）Setting
Using the form of ancient Chinese books – bamboo slips, as the design theme of glasses boxes. With the amusement of refreshing Chinese antiques, the box is fixed with four ribbons to make a loop indicating ever circulating nature. When opening a glasses box in a form of books, the connection with stories will naturally happen. Furthermore, the concept of using books to design the glasses is developed to keep a consistent from the “cover” to the “page”.
The space design of KDX is based on modularized shelf so that the displaying can be easy to change. Chinese elements are emerged into the furniture and decoration designs. A special decoration of the shop is easy to trigger news and stimulate visual sense of customers. The new classic expressed in Chinese style is focused on material combination : stainless steel, mirror café, stones and woods. The “New Chinese Style” is based on furniture of Ming Dynasty style with simple linear. Such a complex combined eastern elements with foreign culture to cope with changeable characteristics of customers. Different weight of elements and colors present a unique atmosphere and style. The low profile eastern style and new classic design combined with modern sharp and clean feature gives the space a new charm. Red, white and the main CI color purple is decorated into soft materials such as posters, pillows.
July, 2012 – PR exposure in Taiwan was initiated through print and TV media.
September 6th, 2012 – The flagship was grand opened in Gubei, ShangHai.