Change 2 : “Value Chain” decomposed into “Value Added”
In the past, it was the era of value chain. All commercial strategies are focused on hot to effectively, rapidly construct an integrated value chain. Furthermore, they tried to expand the range covered by the scale of economy. The kind of vertical integration is not suitable for nowadays. In the era of brains group, vertical commercial strategies are not necessary. Thanks to interaction between technology and social crowd, opportunities of value added have been brought.
The opportunities allow corporations to connect a string of businesses by devoting and value adding to some selected points. However, it’s very difficult to recognize the correlation between these points. In most cases, the relationship between points requires imagination to connect, because there’s no absolute right or wrong. This is exactly the value that creativity can provide. Yet without traces, it’s very difficult to convince corporations or the industries.
Relatively, the easier way is to judge which “values” can be added, just like single aspect HR management system. This also tells the reason why schools, corporations or governments are trying to hold creativity training. However, thinking over, it’s actually upgrading some functions of the computer, rather than reboot. To learn creativity, we have to accept it first. It’s just like discarding the old PC and change a new Mac Pro. Through using the revolutionary new classic, creativity may be stimulated into a daily habit.
In the era of brains group, it’s useless to innovate on existed axis.In the new world, the greatest value of creativity (design) is to create new rationality through remixing of existing values.