穿的,有他的風格.態度。After DEM Inc. proved Taiwan’s design ability and won international
recognition, Demos Chiang set his foot in fashion, creating BOU in order to
demonstrate Taiwan’s culture and creativity with taste.
BOU can be defined first as “what Demos Chiang wants to leave to the
children." This thought inspires him to design clothes. He once said, “I am
often asked what taste is, so I would like to design something with taste."
This suggests that each design is something Demos Chiang would wear because
it shows his style and attitude.