Corporate Intro//

客戶希望推翻現有的殯葬系統,讓這塊地成為過去、現在和未來的連結點。讓整個生命產業與殯葬業改革的腳步能夠快速邁進, 提升格局。

 

Department Service//

面對一般大眾對殯葬業的嚴肅印象, 多數的同業者皆無法顯現出 一個完整的“品牌”, 不但缺乏差異性, 也難以將人本的概念適當的詮釋。因此, 如何將文化、藝術、建築的特殊性注入生命產業才是重要課題。

RESULTS:

以「擁恆」定位園區,並用園藝與建築互相搭配的方式,充分的把品牌和土地特性發揮,並將於2010年底開始販售。Corporate Intro//

The client wishes to revolutionize the existing funeral system to transform a plot of land into a connection point between the past, present and the future. The objectives are also to accelerate the progress of reform in the life and funeral industry and to ensure advancement.

 

Department Service//

Faced with the public’s stereotypical “stern” impression towards the funeral industry, most of the industry players are unable to present a complete “brand”. They not only lack differentiation, they are also unable to interpret the concept of a “human-based” approach adequately. Consequently, knowing how to incorporate the uniqueness of culture, art, and architecture into the life industry is a more important issue.

RESULTS:

Using the concept of “Embrace” to position the park, gardening and architecture are combined to elaborate on the characteristics of the brand and the land. Sales officially commenced at the end of 2010.