面對一般大眾對殯葬業的嚴肅印象, 多數的同業者皆無法顯現出 一個完整的“品牌”, 不但缺乏差異性, 也難以將人本的概念適當的詮釋。因此, 如何將文化、藝術、建築的特殊性注入生命產業才是重要課題。
The client wishes to revolutionize the existing funeral system to transform a plot of land into a connection point between the past, present and the future. The objectives are also to accelerate the progress of reform in the life and funeral industry and to ensure advancement.
Faced with the public’s stereotypical “stern” impression towards the funeral industry, most of the industry players are unable to present a complete “brand”. They not only lack differentiation, they are also unable to interpret the concept of a “human-based” approach adequately. Consequently, knowing how to incorporate the uniqueness of culture, art, and architecture into the life industry is a more important issue.
Using the concept of “Embrace” to position the park, gardening and architecture are combined to elaborate on the characteristics of the brand and the land. Sales officially commenced at the end of 2010.