以Think East為品牌核心價值，顛覆一般眼鏡或時尚品牌以西方為主的觀點，讓世界看中國 。
For the past 15 years, Formosa Optical China has established a strong foothold in the Chinese market to become the largest eyewear channel brand in China with over 1,200 stores in more than 80 cities. However, due to advancements in information development and market segmentation, the purchasing powers of middle class consumers in tier 1 and tier 2 cities have grown, in turn driving mid to high-end consumers towards foreign-invested channels. Consequently, Formosa Optical has sought to create an eyewear boutique brand and channel with exclusive, local Chinese culture.
Market and trend analysis
First of all, Bai-Mu Consultants Co. conducted an analysis of China’s overall consumption trend based on the eyewear retail market in the country to determine the brand development opportunities for KDX and the overall corporate brand strategic direction.
KDX overall brand strategy
Secondly, through consumer group studies, analyses and profiling, we will ascertain the market entry point in order to formulate the overall marketing and brand strategy.
Brand development/positioning/key messaging
Inspired by the core brand value of Think East, we will subvert conventional thinking about Western-oriented eyewear or fashion labels, so as to put China under the limelight.
Brand value proposition
From the brand to product collection, every aspect of KDX draws inspiration from classic Chinese stories and figures. This is combined with Western contemporary aesthetics and materials to create unique eyewear featuring a fusion between Eastern character and Western fashion. The design is tailored for Oriental faces and sentimentally speaking, the eyewear evokes the cultural conscience of the younger generation in China, as well as the values of a shifting world economy towards the East.