THE MOMENT 茶組
Hausco was initially an OEM supplier for European home products. Over the years it established a reputation for integrity and quality in the industry, and has also built strong relationships with several famous international brands. The client hoped to leverage their mature technical expertise to create their own brand and products for the Chinese market, while at the same time introducing Chinese culture to the west.
“Confucian culture" was defined as the central theme for the “Jia" brand of new home/kitchen wares. The goal was to enrich life through Oriental values, philosophy, and perspectives.
As such, this new brand was to enhance the quality and beauty of the home by incorporating ancient Chinese wisdom and aesthetics into modern product design and development.
DEM developed three sets of kitchenware inspired by the above brand spirit:
1."Ginger" tool set
2."The Moment" tea set
3."Respect and Etiquette" tea set
Given their unique inspiration derived from Oriental culture, these kitchenware products not only attracted much attention at trade fairs throughout the world, but also generated strong sales for the new brand.