Fast Food Co., Ltd. began as the dominant producer of convenient store foods. It is now a quintessential manufacturer in the Taiwanese bakery industry, and the firm’s production techniques have formed a sophisticated structure through years of experience accumulation. DEM Inc. was invited to take part in the reform of the bakery industry and innovation in the dessert world. By integrating bakery craftsmanship and top talent internally, it is hoped to meticulously create a fashion dessert brand that is authentically Taiwanese! When people in Taiwan are mesmerized by Sadaharu AOKI’s Macaron, how will the domestic dessert products find their own niche? How can one introduce a sense of fashion into traditional flavored desserts? These are the main challenges and targets of the collaboration between DEM Inc. and Fast Food Co., Ltd.
“Why do pineapple cakes have to be pineapples?” The conception was inspired by such a simple question.
Fast Food’s original idea was to endow its own pineapple cake producing technique with gorgeous packaging, therefore they approached DEM Inc. Nevertheless, after such question was proposed, Demos and Chairman Xie sparked even more creativity, ambition and aspiration towards the Taiwanese dessert industry.
DEM Inc. proposed the concept of offering more diverse and richer creative flavors complemented by modern, fashionable exteriors, which culminated in the creation of the original brand 3Pai-top. The beginning ofㄫsymbolizes relentless pursuit, and which also provides consumers with the experience of 3D taste.
Taking 3Pai-top’s popular product Pokka Cake as an example, the initial inspiration originated from pineapple cakes; the intention was to preserve the texture of the pineapple cake while taking into consideration female consumers, so that they would not become covered in crumbs while eating; as a result, the bite-sized Pokka Cake was born!
The key to the product series is the brand new experience which distinguishes itself from that of conventional bakeries. With the intention of creating Oriental food fashion, the dazzling bread and bite-sized products were launched to capture not only your sense of taste, but also infuse abundant aesthetics to your sense of sight.