Corporate Intro
隨著方程式賽車在亞洲的推廣,雷諾車隊決定在上海賽開幕後的第二年,提升品牌在東南亞之知名度,以挑戰法拉利車隊在亞洲的市場定位。為了要創造燈塔效應,雷諾車隊邀請橙果設計為他們量身打造兼具故事意義與在地代表性的車身圖騰,創造話題。

Department Service
方程式賽車的外型由不同型體集結成面,因此表面同時具有圓弧、直角、平面、與鏤空的元素;為了降低風阻與提高穩定性,橙果設計團隊在設計圖騰時,並不是僅以平面設計為基準點,而是把車體的起伏與圖騰的線條互相結合,以加強視覺的效果,並以仿書法的象形線條詮釋四聖獸中的朱雀,完成『守護鳳凰』的圖騰,將設計價值與文化意義大大的提升。
2005 年,「守護鳳凰」出征英國銀石賽道,並得到分站冠軍。同年,雷諾車隊亦成為年度車隊冠軍。「守護鳳凰」的車體彩繪,成功為雷諾攻佔臺灣媒體版面。
2006 年,雷諾乘勝追擊再度委託橙果設計設計第二款聖獸圖騰:白虎。果然,「虎虎生風」再度成為法國站分站冠軍車,雷諾車隊也繼續締造佳績,成為當年度車隊冠軍。Corporate Intro
With the introduction of Formula One racing to Asia, the year after the Shanghai Grand Prix was held, the Renault team decided to boost its brand recognition in Southeast Asia and to challenge the Ferrari team’s market position. To create an immediate icon, Renault invited DEM to design a decal motif that would not only have a strong narrative but would also have local flavor.

 

Department Service
With only 14 days of design time available, the DEM team turned to its own cultural background for inspiration.
As the design will first appear at the British Grand Prix in front of a Western audience interested in Oriental culture, DEM chose as theme the conquering hero Huangdi from Chinese legend in order to express a conqueror’s victory.
Given that race cars are made of multiple planes and curves, DEM incorporated elements of the chassis shape into the design itself to enhance the visual impact. To convey the idea of both guardian and guiding hand, the phoenix—one of the four sacred animals in Chinese lore—was re-interpreted with a modern, calligraphic style that also references traditional Chinese script.
In 2005 “Guardian Phoenix" took on the Silverstone circuit in England and won first place. With the guiding hand of the phoenix, the Renault team not only won team championships for the year, but also captured significant media exposure in Taiwan .
As a result of the success of this initial collaboration, Renault commissioned DEM to design a follow-up decal in 2006 based on another sacred beast – the White Tiger. “Tiger Power" did not disappoint, and showed its true ferocity by winning both French Grand Prix and team championships that year as well.
2005 守護鳳凰 Guardian Phoenix
2006 虎虎生風 Tiger Power