「橙果不是做設計,而是做品牌!設計只是我們其中要做的一件事情而已」。蔣友柏很認真地說道。「我們不只包裝產品的後端設計,而是從生產、定位、行銷、廣告、策略乃至你想到的一切,我們都做。」橙果上半年營業額超過一億三千五百萬,項目多到讓人匪夷所思,每一個案子,蔣友都親力親為。包含廣告宣傳、MV拍攝、室內設計等等,就連「死生」大事這種也包過,每一個橙果人身上最少都揹了4、5個案子。「建築不過就是把一個產品放大,然後用比較立體的角度去看他。」就連需要深切鑽研的建築設計,橙果也接了。“DEM Inc. does not do design, its emphasis is on brands! Design is just part of our competencies,” said Demos Chiang sternly. “we don’t just design the product’s packaging, but also everything from production, positioning, marketing, advertising and strategy.” DEM Inc.’s revenue for the first half of the year exceeded NT$130.5 million spread across a diverse array of products and services such as advertising/promotion, MV production and interior design etc. Each member of DEM Inc. must be responsible for at least 4~5 projects at the same time. “Architecture is merely a product in a much larger scale and it must be perceived in a three dimensional manner,” therefore, DEM Inc. even took on highly professional projects such as architectural design.