蔣友柏指出,創意用在商業行為,必須是一種策略性思考,而策略的形成,必須考慮到營運、成本、回收總總條件,才叫商業創意.Good creativity requires good design to accentuate its value. According to DEM Inc. Chairman Demos Chiang, creativity and design should be considered separately; creativity is a type of thinking and innovation, while design transforms one’s skills into weapon. Good design is akin to Kung Fu in a martial arts movie, where one must constantly refine his/her skills from set moves to freestyle moves, and then resolves the opponent’s moves accordingly.
Demos Chiang suggests, when creativity is applied in commercial behavior, it must be in the form of strategic thinking, while the development of strategy must take into consideration factors such as operation, cost and payoff etc. Only then can this be referred to as commercial creativity.