橙果設計董事長蔣友柏今天談到品牌,他認為品牌是種聲音,必須要先有感染力,才有可能獲利.企業就應該作出一些能讓消費者帶走或留下的紀念品,換句話說,透過商品來傳遞品牌的價值.During a discussion about brand, DEM Inc. chairman Demos Chiang believed that a brand is a voice, it must first become infectious before profits can be reaped. Enterprises should produce some keepsakes that can be taken away or left behind by the consumers; in other words, to convey the brand value through products.