我開始認真思考怎樣把消費者的認知打亂,消費者買的到底是什麼?買到的東西是不是能夠超出原來所預期的那樣?
普遍來說,甜品在台灣的挑戰,就是無法讓買的人或收到的人想留下來。所以我就在想,是不是可以創造一個讓消費者拿到之後不會想丟掉的東西。I started to seriously consider how to understand the consumer’s mindset; what exactly did the consumer purchase? Can the item purchased surpass what was originally expected?
Generally speaking, the challenge of desserts in Taiwan is that the person who purchased it, or the person who received it, is not allowed to keep it. So I started to think, what if I can create a product that consumers won’t want to get rid of?