五月一日上海世博正式開幕,震旦集團成為一百六十年來第一家建館參展的台灣企業,打造的「震旦館」以「中華玉文化,城市新風格」為主題。此外,還聘請蔣友柏重新為震旦打造全新企業形象。The Shanghai World Expo officially opened on May 1, the Aurora Group became the first Taiwanese enterprise to construct a pavilion and participate in the expo for the past 160 years. The Aurora Pavilion is based on “Chinese Jade Culture, New Urban Style” as the theme. In addition, Demos Chiang was invited to sculpt the brand new corporate image for Aurora.