全家今年暑期率先點火搶客源,打出第三代好神公仔集點贈品活動。

事實上,全家前兩代好神公仔行銷活動,為全家帶進高達 180 億元業績,全家希望第三代好神公仔能在暑期兩個月內,締造 70 億元的業績。FamilyMart has fired the first shot in the summer marketing wars by launching the 3rd generation of its Good God figures. Customers can now collect points and redeem them for the figures. The first two Good God campaigns generated sales worth 18 billion NTD for FamilyMart. The company is now hoping that the 3rd generation of Good God figures will bring in 7 billion NTD in sales over the two-month summer holidays.