2005 年桃園縣政府將大溪、慈湖一帶重整規劃為兩蔣文化園區，自開放大陸觀光客之後一直是陸客朝聖焦點。Ever since Chinese tourists have been allowed to visit Taiwan , creative products related to the Two Chiangs have become hot commodities. The Chiang-Chiang Cultural Park recently invited DEM led by Demos Chiang to design a series of Two Chiangs cultural products named “Chiang Life Movement”. It will be quite interesting to see how a member of the Chiang family interprets the Two Chiangs and the commission offers an interesting episode in Taiwan ‘s creative cultural industry.
The first wave in the “Chiang Life Movement” consisted of 17 products in 4 series. Each series included a T-shirt, notebook and postcard. Their designs were based on the Pop Art style familiar to young people and transformed historical photos and quotes from the two Chiangs into colorful and avant-garde patterns.