統一乳品部鄧新國表示,不景氣更要用「品質搶攻商機」;市售鮮乳分為一般及高優質,去年高優質鮮乳市場銷售量已超過整體鮮乳的六成以上,顯示國人在鮮奶的品質要求上不斷提升。因此統一企業將 Dr. Milker 升級至頂級精品鮮乳,鎖定時尚都會族群,搶攻每年上億元商機。Teng Hsin-kuo of Uni-President’s dairy products division said that “capture market share through quality" is particularly important in the midst of a recession. Fresh milk on the market is generally divided into standard and high quality. Last year, sales of high-quality fresh milk accounted for more than 60% of the all milk products, so the people of Taiwan have become increasingly demanding when it comes to the quality of their milk. Uni-President chose to upgrade Dr. Milker to a premium boutique milk brand targeted at urban professionals in a bid to capture a market worth over $100 Million a year.