統一企業今年決定針對成立 30 年的統一麵包,進行品牌年輕化改造工作,首度與橙果設計公司合作,由橙果設計提供一系列的包裝及產品改造提案,並訂今年第二季推出。統一麵包及蛋糕今年業績將挑戰 33 億元,較去年成長近一成。

負責麵包及蛋糕的統一保健事業群總經理李華揚表示,統一麵包要品牌年輕化,就要借助外界的力量,除延攬專業經理人外,並與橙果設計公司合作,首件作品是情人節蛋糕,統一蛋糕屋傳情密碼 cupcake 限量上市,要讓統一蛋糕屋一砲而紅。This year Uni-President decided to revamp the 30-year old brand of the Uni-Bread to give it a fresh, youthful feel. To this end, it is collaborating with DEM for the first time with DEM providing a series of packaging and product makeover proposals that are slated for released in Q2 this year. Bread and cake sales at Uni-Bread are expected to be close to 3.3 Billion NTD this year, 10% more than last year. Hua-yang Li is the General Manager of Uni-President’s health division, which includes the bread and cake business. He says that Uni-Bread must draw upon outside help in order to rejuvenate the brand. This includes not only hiring professional managers from outside the company, but also their collaboration with DEM The first product produced by the partnership was the Valentine’s Day cupcake gift box.