金生金飾總經理林森平則認為,儘管景氣仍不看好,卻是重新整頓品牌形象的好時機,因此與橙果設計合作的全新系列金飾「愛情小惡魔」,跳脫以往情人節金飾總偏重幾何、心形或花草的局限,以現實愛情中有的酸甜苦澀乃至彼此折磨為靈感,打造頭上長角、身長翅膀的小惡魔造型金飾,結合純銀和水晶,價位壓在 3000 元上下。Golden Life Gold Jewelry President, Shen-ping Lin, feels that the poor economic climate offered an excellent opportunity for revamping the brand image. The company therefore chose to partner with DEM on an all new series of gold jewelry – the “Little Devil". The new series abandoned the geometrical, heart and flower inspired designs traditionally associated with Valentine’s Day and, instead, chose the heartaches and mutual suffering so common in real romances as its inspiration. The result was small horned and winged golden devils with pure silver and crystal decorations in the $3000 ballpark.