安聯人壽今年再次與天主教失智老人基金會合作,邀請聶雲父子擔任活動代言人,期望藉由企業的號召力及基金會的專業照護經驗,共同為失智老人籌募照護經費、宣揚失智症知識、喚起社會大眾對失智長者的關注。

活動的象徵物- 「鏈鏈包」,是橙果設計公司特別針對安聯人壽本次公益活動的訴求,所呈現的獨家設計,希望家長們可以帶著家中小朋友一起「牽」著阿公阿嬤的「手」,「傾聽」他們的需要。Allianz Life Insurance partnered with the Caring from a Distance Foundation to invite the father and son team of Dennis Nieh to be their spokespeople. They hope that the enterprise’s leadership and the foundation’s professional care-giver experience can be combined to raise funds for the care of old people with dementia, promote a better understanding of dementia and encourage the general public to take more interest in the welfare of old people with dementia.

The campaign’s symbol is the “Linked Bag" designed by DEM for Allianz. The unique design hopes that parents and their children will “take" their grandparents by the hand and “listen" to their needs.