信義企業集團為實現全球佈局,首創房仲業運用公仔進行品牌溝通新思維。偷過公仔傳達(家)的信任與幸福概念,信義企業集團董事長周俊吉與橙果設計一同合作打造(ㄚ義)公仔,9月起現身全台信義房屋店頭,做為成交禮,只送不賣。Sinyi Realty became the first real estate agency to utilize figures as a tool of brand communication, using DEM to design them. Sinyi linked itself to the emotional benefits of “trust” and “happiness”, which all agencies wish to deliver, through the figure “A-Yi”. That way, a gentler way of communicating with its clients was established, thus bringing consumer closer to the agency.