隨著媽祖邊境席捲全台的盛況,全家便利商店看好「神明」的市場,與橙果合作設計一系列共八款神像Q版公仔,你要媽祖、觀世音菩薩、月下老人、土地公還是財神爺?

這一次,全家改以創新的公仔角色,企圖在便利商店紛紛推出公仔的市場中,開創出一條屬於自己的獨特品味。DEM combined local deities and Taiwan culture to win the “Figure War”. This is a great example of how good design can help companies to increase their profits.