「我不是設計師,我就是我!」雖然早就對蔣友柏「叛逆」的個性有所耳聞,不過當親耳聽到他如此斬釘截鐵地描述自己的定位時,心理還是有點錯愕。或許,跑第一名的人本來就有定義自己的權利,成立僅三年、資本額 500 萬元的橙果,去年營業額成長二十四倍,今年預計在成長 200% ,這樣的表現對蔣友柏與其他三十五位工作夥伴來說,的確是相當成功。但這背後的門道又在哪裡呢?Demos said that the design concept of DEM is the “experiential design”, which means the concept will be refined from the brainstorming with the clients and designers. A design which is derived from history will be alive and touching.